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Alfred Sung was born in 1948 in Shanghai and studied couture at Chambre Syndicale de la Couture Parisienne. He then went on to study at the Parson's school of design in New York He moved to Canada in 1972 and opened up his first shop called Moon. In 1979, he joined Joseph and Saul Mimran to form the Monaco Group, Inc., and it was then that they created the Alfred Sung label. In 1981, he launched his label through Saks fifth avenue, then other stores followed and started to carry his label, including Bergdorf Goodman, Neiman Marcus, Nordstrom's and Macy's. |
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Today, Alfred Sung is most famous for his bridal gowns from collections such as pure, signature and paradise, his approach to his designs is keeping it clean, modern and timeless. He also designs eyewear, fragrances, jewelry, leather Goods and watches. |
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"Hei" - the cologne opens up with the freshness of bamboo leaves, bergamot and a hint of spearmint. |
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Alfred Sung "Sung", the cologne for men is a sharp, spicy, lavender and amber fragrance. It was created in 1989. |
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Alfred Sung "Forever", the perfume for women was created in 1995. It is a refreshing, flowery fragrance that contains a blend of freesia, narcisse, peach and is accented with rose, white flowers, citrus and vetiver. |
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